I took part in a very interesting debate in Marketing Magazine this week. It was me vs. David Jones, VP of Social Strategy at O°proximity. At issue? “Who should own a client’s social media duties?”
With NKPR’s expansion into a digital shop via NKPRoductions and our recently wrapped Truth, Dare, Double Dare, Promise to Retweet event, this story could not have come at a better time—my brain (and my Twitter feed) has been overflowing with social media mania! 🙂
Read the Marketing Magazine article here and tweet me your thoughts here.
On February 10, NKPR welcomed guests to the Bell Lightbox for the world premiere of Unauthorized: The Harvey Weinstein Project. Acclaimed Canadian director Barry Avrich’s uncensored documentary about the notorious Hollywood power broker drew in quite a crowd of stars, including supermodel Petra Nemcova, Fashion Television‘s Jeanne Beker, stars from Flashpoint and the cast of Degrassi. Click here to see some of my favourite photos from the red carpet!
Last week was so packed with events that our office was constantly buzzing with energy! Our Social Media Week event Truth, Dare, Double Dare, Promise to Retweet (read about it here) and the world premiere of Barry Avrich’s Unauthorized: The Harvey Weinstein Project were both amazing. (I’ll be blogging about Unauthorized on Wednesday so check back for photos!)
An event that NKPR looks forward to every year was held on Tuesday: the fifth annual Big Mingle cocktail party co-hosted by Blouin, Dunn and Giffin Koerth. The insurance industry crowd— claims managers from the CICMA/CIAA Joint Conference and participants of the OIAA Claims 2011 event—loved the event space at Maison Mercer and the Mad Men theme! In true NKPR style, we took the theme to the creative extreme with cigarette girls adding to the 1960’s atmosphere, a “smoking lounge” where guests had fun posing for photos and Mad Men-inspired cocktails, including Manhattans, Vodka Gimlets and—Don Draper’s favourite—the Old Fashioned.
Thanks to everyone for attending the event and a big thanks to my staff! Click here to see photos from the night!
It’s the day after our Social Media Week party, Truth, Dare, Double Dare, Promise to ReTweet and my coffee this morning was extra large. It was a late night, yes, but a great night, too!
Over 100 guests attended live and got to experience the incredible atmosphere created by breathe 360, dboxx and DJ Sydney Blu’s music. I tweeted this last night, but I’ll blog it now, too: it was Wednesday but Sydney Blu made it feel like Saturday! 😉
Mike Farrell, SVP Research & Strategic Insights for Conversion, got the panel off to a great start. Oscar winner Paul Haggis told the crowd how social media has helped spread awareness for his charity Artists for Peace and Justice (APJ), and the ongoing need in Haiti. (Guests made donations to APJ last night and you can, too. Just click here. You can also donate via the QR code, courtesy Conversion — keep scrolling down.) Toromagazine.com Editor-in-Chief William Morassutti spoke about what the explosion in social media use says about our needs to connect to other people.
And the Tweeting! I don’t think I’ve ever seen so much! (Search #SMWNKPR on Twitter to see what I mean.)
Since this was a social media party, we had guests joining us virtually, too—watching the party via our live-streaming video, sharing their NSFW secrets and double daring other guests! Here are some of our favourite “truths” from the night:
“my guilty pleasure is Miley Cyrus”
“boxers or briefs. my boss prefers a black thong”
“the first boy i ever kissed was later deported back to ireland for violent criminal activity”
NKPR IS NOW A SOCIAL MEDIA SHOP, TOO
February 08, 2011
by Kristin Laird
Toronto-based PR agency NKPR has expanded its services to include a four-person social media department called NKProductions.
The team will oversee online activities such as community-building, contesting, microsite creation and content development.
In addition, the team will monitor and manage conversations on social media sites like Twitter and Facebook, and report back to NKPR’s account directors.
Social media has been a priority for NKPR since the dawn of Facebook, said agency president and founder Natasha Koifman.
However, as social media’s role in PR strategy evolves, the agency is continually creating and driving the content on these networks and sites, she said.
For instance, NKPR is developing a microsite and contest as part of a promotion that sportswear label Fila is running for its 100th anniversary.
“I think what’s happening to the landscape right now is there’s a separation between the PR agency, ad agency and social media agencies and the reality is… we’re actually the ones driving and creating the content,” she said. “So it was a natural evolution for us to launch a division to what we already do.
“The challenge out there is people don’t understand content-driven [communications strategies],” she said. “I think ultimately by starting a separate division, it makes it a little more clear for the client and even for us, to separate the service while at the same time making it part of a 360 program.”
Koifman said she hopes to add another four members to the team, bringing the agency head count to 30.
Originally published in Marketing Magazine, February 08, 2011
Happy Social Media Week! There are so many exciting events taking place around the world and — as the only PR firm in Toronto selected to participate in SMW — we’re hosting an incredible one this Wednesday night. It’s called Truth, Dare, Double Dare, Promise to ReTweet and you won’t want to miss it!
Mike Farrell, SVP Research & Strategic Insights for Conversion, will kick off the event and introduce a panel discussion featuring Oscar winner and Artists for Peace and Justice founder Paul Haggis (on being daring and leveraging social media for a cause); Toromagazine.com Editor-in-Chief William Morassutti (on telling the truth through social media); and myself (on how NKPR generates buzz and excitement about our brands). We’ll also have an exclusive performance by musical guest DJ Sydney Blu!
Be a virtual guest by logging on to our microsite http://smw.nkpr.net/. You can share your secrets here (anonymously, of course) and double dare other guests! Your dares, truths and “naughty but nice” admissions will be streaming live all night long on screens set up in our venue and on our microsite.
Follow me on Twitter @natashankpr for all the latest updates on Truth, Dare, Double Dare, Promise to ReTweet!
Today was all about skin care at NKPR! Kiehl’s Consulting Dermatology Expert and International Brand Ambassador Dr. Adam Geyer (that’s him above) was in Toronto to discuss a brand new product with the media: Kiehl’s Double Strength Deep Wrinkle Filler.
The press event was held at Holt Renfrew and Dr. Geyer had the entire room’s attention when he talked about the benefits of the Double Strength Deep Wrinkle Filler, a breakthrough wrinkle treatment that offers results without the use of silicones. Dr. Geyer also spoke about some exciting new trends in skin care, including other types of fillers and lasers. Thank you for sharing your expertise, Dr. Geyer! We all learned so much!
Natasha
P.S. – Keep scrolling for photos from the event!
Today was all about skin care at NKPR! Kiehl’s Consulting Dermatology Expert and International Brand Ambassador Dr. Adam Geyer (that’s him above) was in Toronto to discuss a brand new product with the media: Kiehl’s Double Strength Deep Wrinkle Filler.
The press event was held at Holt Renfrew and Dr. Geyer had the entire room’s attention when he talked about the benefits of the Double Strength Deep Wrinkle Filler, a breakthrough wrinkle treatment that offers results without the use of silicones. Dr. Geyer also spoke about some exciting new trends in skin care, including other types of fillers and lasers. Thank you for sharing your expertise, Dr. Geyer! We all learned so much!
Natasha
P.S. – Keep scrolling for photos from the event!
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