Rachel Rachel Roy
We’re sharing our gift inspiration for moms, sisters, best friends and loved ones! Give the gift of luxury with a statement Mulberry bracelet or a trip to the beautiful Loews Hotel Vogue in Montreal, or opt for something indulgent like Kiehl’s pampering products or a mark. makeup palette! If she loves fashion, our picks are stylish, on-trend pieces from RACHEL Rachel Roy. Happy gifting!
1. A luxurious stay at Montreal’s Loews Hotel Vogue (see loewshotels.com for more information)
2. Kiehl’s Creme de Corps (comes in two sizes – $37.50 for a 250mL bottle or $62 for a 500mL bottle, available at Kiehl’s stores or kiehls.ca)
3. Mulberry Bayswater Bracelet in Soft Gold Metal ($380 at Mulberry stores)
4. RACHEL Rachel Roy Embellished Pullover ($109 at The Hudson Bay Co and thebay.com)
5. mark. Super Colour Box Total Face Palette ($25 available through an Avon Independent Sales Representative, 1-800-265-AVON or online at avon.ca)
6. Anne Klein Mixed Media Sheath Dress ($149 at The Hudson Bay Co and thebay.com)
7. Gift from the Giftagram App (Free app available on iTunes, gifts for him, her, kids and pets)
8. Kiehl’s Limited Edition CAPOC Creme de Corps Soy Milk and Honey Whipped Body Butter ($45 at Kiehl’s stores and kiehls.ca)
9. RACHEL Rachel Roy Embellished Dress ($149 at The Hudson Bay Co and thebay.com)
10. Kiehl’s Limited Edition Eric Haze Ultra Facial Cream ($32 at Kiehl’s stores and kiehls.ca)
And the gift that keeps on giving…NK for !XAM ring-to-wrist bracelets. All proceeds support Artists for Peace and Justice and Haiti! (Available here)
At NKPR we always strive to be on the cusp of what’s happening and what’s new. After all – our motto is “Don’t just talk. Say something.” Check out our weekly summary of the latest news, PR updates, social media trends and highlights that are on our radar.
boohoo, the UK-based online fashion retailer, has come up with a first-ever marketing initiative: a shoppable music video starring Little Nikki to be aired on live TV. It’s great to see companies like boohoo coming up with creative ways to leverage social media outlets. The videos capture the boohoo look and present the pieces in a more organic way than a traditional ad campaign. [Pressat]
When it comes to making a successful pro-social scheme, the cause needs to be leveraged with something that consumers seek out. With this in mind, 3 marketing interns developed a The Cronut Project that does just that; the team sought out Dominique Ansel, the inventor of the ‘cronut’, to create a limited-edition passion fruit flavour. For one week, the highest donor plus a random donor got a taste of the exclusive flavour with profits going to the Food Bank of New York. Great to see product popularity leveraged for a good cause. [Fast Company]
Speaking of donuts…Tim Horton‘s has increased its social media presence with the aid of How I Met Your Mother. Jason Priestley takes a timbit, a Tim Horton’s classic, and places it within a donut, dubbing it his own invention. The episode functioned as the largest non-product placement ad for Tim Horton’s, who responded with a customized ‘Priestley’ flavour and launched a ‘create your own donut’ contest, playing off the show’s popularity and buzz. The contest allowed Tim Horton’s to target a larger audience; one that is active on social media outlets like Twitter and Instagram. This has to be one of the most innovative marketing campaigns we’ve seen in a while. [Globe and Mail]
It was a music-festival filled weekend, including the much-anticipated Osheaga Festival in Montreal! Osheaga is one of the best sources for festival fashion and trend-spotting. RACHEL Rachel Roy sent out Canadian bloggers from Vancouver, Montreal and Toronto to live tweet and give an on-the-ground glimpse at the fashions, music and happenings during the 3-day event. By utilizing the hashtag #RRRGirlCAN, fashionable festival-goers were able to share their looks with the RRR community. Such a fun, creative initiative! [NKPR]
This past weekend, Montreal’s Osheaga Festival had music fans across the country gathered to watch 120 bands perform under the sun for one of the most anticipated Canadian music festivals of the year! Performances aside, we love music festivals for all of the style inspiration and amazing display of summer trends. RACHEL Rachel Roy correspondents Anik Lacasse-Richard (Montreal In Style, Montreal), Erin Richardson (The Kit, Toronto) and Alicia Quan (Alicia fashionista, Vancouver) were on site live tweeting and blogging about the festival fashions and performances from the ground, giving us a first-hand look at the unique array of festival-goer looks and a taste of the Osheaga experience. Anik, Erin and Alicia rocked their RACHEL Rachel Roy gear and spread the RRR love with #RRRGirlCAN tattoos, encouraging others to Instagram their looks to share with the RRR community. Be sure to follow our #RRRGirlCAN correspondants for daily fashion inspo at @aniklacasse, @604fashionista and @TheKit and check out their blogs!
Here are some of our favourite highlights from the weekend
Anik Lacasse, Montreal In Style, rocking RACHEL Rachel Roy [Photos from Montreal In Style]
Anik’s Festival Fashion Shots
RACHEL Rachel Roy looks styled by Erin Richardson, The Kit [Photos from The Kit]
Alicia Quan, Alicia fashionista, showing her festival pride in RACHEL Rachel Roy [Photos from Alicia fashionista]
Alicia’s Festival Fashion Shots
What was your favourite Osheaga look? Tweet us at @natashankpr!
Each year NKPR celebrates the holiday season…twice! When the rest of the world is soaking up the sun and enjoying summer fashions, we’re looking at what’s in store for the next holiday collections. What better way to celebrate the holidays than with a poolside party? Media and bloggers joined us last Thursday to preview gifts and gadgets for the holiday season, LA-style! Our guests were given Essie manicures and Tweezerman brow how-tos, all while sipping on bottlegreen cocktails and indulging in PS by Pretty Sweet cupcakes and cookies by the pool. Natasha’s backyard was transformed into a runway show, with models previewing the upcoming holiday collections from RACHEL Rachel Roy, Anne Klein and RW & CO. One thing is for sure: it’s going to be a holiday of glamour! We even got to play DJ with House of Marley; everyone had a great time learning how to scratch, with their own DJ name no less! The music was fun and festive with lots of holiday cheer in the air.
We realize that holidays aren’t always a happy time for everyone, which is why we partnered with Partners for Mental Health to raise awareness by giving our guests ‘mood badges’ to wear as they celebrated holiday in July. We matched each LAXmas guest with a donation to the cause. Whether people felt wired, happy or grumpy, everyone enjoyed the fun approach at supporting such an important cause.
Here are some of our favourite highlights!
Our Partners for Mental Health mood tree featuring mood badges for our guests to wear
Refreshing bevvies from bottlegreen to sip on by the pool
Delicious (and beautiful) sweet treats from PS by Pretty Sweet!
Guests getting pampered with their Essie manicures
Poolside lounging anyone?
The Tweezerman brow station where guests received complimentary brow-sessions and pro tips!
Sneak peek at the RACHEL Rachel Roy holiday collection!
Lots of cozy sweaters and sparkle at Anne Klein!
What’s in store for the RW&CO holiday collection!
Our LAXmas models rocking RACHEL Rachel Roy and RW&CO!
Our House of Marley DJ booth was a huge hit!
How would you spend a holiday in LA? Tweet us at @natashankpr!
With Chinese New Year this weekend, we couldn’t help but take inspiration from the Year of the Snake! Let’s celebrate the sixth sign of the Chinese Zodiac in style.
Skin is in. Slinky scales in supernatural power colours are winding their way into seductive wardrobes around the globe. Bring the look to your best accessory – your nails – with essie sleek stickers.
The colour of the 2013 Year of the Snake is Black. Black is described in the Zodiac as the colour of Space, Arctic night, darkness on the Abyss, a colour of deep waters and of course, the colour of the dark smoky eye you can create with Stila’s Stay All Day Wet-to-Set Eye Shadow Trio in Thunder Cloud.
For those who prefer a neutral palette, the Year of the Snake is best celebrated with a statement accessory. RW&CO.’s new shoe collection (coming soon!) has just what you need with a pair of gold-snake print flats.
But let’s be honest, we’re the type to embrace the Snake from head to toe. Helping us out is a matching SYLK blazer and short suit from Mendocino, a bright snake print summer dress from Rachel Rachel Roy and a snake-inspired cardigan from Jones New York!
How are you celebrating the Year of the Snake in style? Tweet us @natashankpr!
What’s your Valentine’s Day fashion must-have? Tweet us @natashankpr!
What’s your Valentine’s Day fashion must-have? Tweet us @natashankpr!
This week marked the first day of Spring, and we’re having some record-breaking sunshine in Toronto. Changing seasons definitely make me think about changes I want to make in my life. And with all this spring fever, I’m also thinking about my spring wardrobe!! Fashion-wise, it’s a tough season for me because everything seems to be either neon or pastel and a challenge to my all-black “uniform!”
On Tuesday, I checked out the new RACHEL Rachel Roy collection. (Available at The Bay) I surprised myself slightly by gravitating towards the “love lock” pattern tank. 
As I’m sure you’ve figured out, I’m a romantic at heart and the story behind this design won me over. The designer was inspired by the “love locks” on the Pont des Arts bridge in Paris where couples write their names on a padlock and lock it to the bridge. They then throw the key into the river as a symbol of their undying love. And (okay, okay!) it doesn’t hurt that pattern is grounded on a solid black background…and did I mention that Paris is one of my favourite cities in the world and one of the most romantic??
I always love to wear clothes and jewelry that are reminders of a favourite place and time, or a secret little message of affirmation. Even the names of products sometimes call out to me (make-up colours too! – don’t you sometimes make a final lipstick choice JUST based on the name!?) This week, I took that a step further and arranged to get my second tattoo. I love cursive font tattoos and this will be a simple script on my left arm saying “Be Brave” – a daily reminder for me!
This will be my second affirmation tattoo. I also have “Gratitude 26” on my right arm, meaning “gratitude to the power of 26.” The number 26 holds special meaning for me as it seems to recur for me around special days (including the birth of my son!) I love the idea that these tattoos are little talismans, guiding me though my days and often secretly hidden beneath my clothes. They really do make me feel brave, empowered and grateful.
Speaking of those traits… I had the pleasure this week of meeting some really remarkable women – the ladies behind the jewelry company lia sophia. Of course, I love my accessories, but what really spoke to me from this gathering was how this business empowers women to become entrepreneurs.
Lia Sophia’s direct sales model enables women of any age, in any region of Canada to cultivate a passion for jewelry and grow a successful business, all while finding that elusive work-life balance – don’t we all crave it!? I always thought work-life balance was about sacrificing something, but I’m starting to realize it doesn’t have to be like that. My own personal picks included “Ilaria” ring and the “camlo” necklace – I wore both all night long!
Over the course of the evening we listened to women who wrestle with that very modern conflict of work versus family. Their days were ruled by guilt – guilt when they were home that they weren’t working and guilt when they were working that they weren’t with their family. Many made the brave decision to “quit the cubicle” and have worked hard to find a way to still have a career but without the same family sacrifices.
We’re often told we can “have it all”. And this a liberating idea, but sometimes it creates pressure for women to DO everything and BE everything to everybody. I can definitely identify with the struggle to reconcile all of that without feeling like you’ve given up too much and have so much admiration for these women for finding their balance – beautiful baubles, savvy business and happy family life – WIN!
I found it interesting that a gathering about jewelry really became a conversation about BALANCE. For women, life is definitely not neatly compartmentalized!! I feel very fortunate that my job lets me do what I love… BUT even more that the people and stories behind those businesses constantly inspire me.
So, tell me – what’s on your wishlist for Spring style? Do you wear any jewelry or have body-art with a secret message of affirmation? And how do you manage to find that elusive work-life balance!? Tweet me @natashankpr!
xo Natasha
